diy

brand launch blueprint

self-paced program

Build a market-dominating brand in 6 weeks without prior marketing expertise in your spare time.

YOU ARE

A self-directed solopreneur who is ready to launch their brand and wants to do it right

YOU want to GO

FROM

“I have a great business idea ready to go”

TO

“I’ve launched my brand in market”

tailored for self-driven founders

immediately actionable

This is not just theory, you can immediately apply each step to your business and build as you go through.

In your own time

Complete the overhaul as fast as you see fit, with many users seeing results within 30 days.

made for beginners

No prior marketing or branding experience necessary, this is built with business owners in mind.

for any industry

Whether you are in B2B or B2C, are a retailer, thought-leader, or brick and mortar business, this fits any category.

instructions and worksheets

Three phases broken down into simple steps with instructions, examples from other brands, and worksheets to fill out.

expert reviews

If you are stuck and looking for 1:1 help, I offer email reviews of your materials and 1:1 call support as needed.

course curriculum

01 | connect with your audience

Define and intimately get to know your target and their world to connect with them rationally and emotionally

02 | position to stand out

Understand where the market is going and who you are competing against to differentiate

03 | Organize your brand FOR FOCUS

Ensure your brand is clearly structured enabling you to have total focus around what you do.

04 | Hone a distinctive brand voice

Define how the brand uses words and language to captivate your audience and close the deal.

05 | create a brand name that sticks

Activate instant memory recall through a strategic naming system.

06 | develop a unique visual identity

Distinguish your brand through visuals that your audience immediately recognizes every time.

07 | structure your site for action

Ensure the first place the audience lands and meets your brand doesn’t require a lot of work from them.

08 | reach your audience every time

Find your audience exactly where they spend their time to intercept their attention

09 | write messages that convert

Understand which messages to use when, so that each piece of communication drives an objective.

10 | use social to build business

Create a business-driving social strategy that makes content creation easy so you don’t have to create daily posts.

INCLUDED IN EACH STEP

definitions, explanations and instructions

I break down each step with a no-jargon definition, explain why it is so crucial to building your brand and provide easy to follow instructions.
best practice examples

Using my personal brand and three well-known global brands, my guides show examples of each step in the journey so you can apply it to yours.
Worksheets

Each step also includes worksheets with questions to answer and specific actions to take in order to develop your own.

two tiers of value