THREE STAGES
to summit
There’s huge amount of information out there around brand building, much of it far too complex.
I have boiled it down to three simple stages, designed specifically for early-stage businesses.
Consider it your step-by-step GPS to reach the summit.
01 POSITIONING
BE DISTINCTIVE
WHAT YOU WILL GET
A clearly positioned brand that has distinct value to a specific audience.
WHY IS IT IMPORTANT
Today’s brands face a lot of competition for both attention and revenue. To stand out from the noise of competitors, you need to ensure your brand has clarity and focus in who it’s targeting and what it’s promising to them.
WORKING PROCESS
Determine who exactly your brand is serving and why they should care. Understand the wider world your audience inhabits and how to position yourself as relevant within it. Develop a solid organizational structure from which all future brand decisions are made.
Steps include
Target audience and insights
Cultural and category context
Competitive whitespace
Mission, vision, pillars and proof points
Brand positioning
02 IDENTITY
BE MEMORABLE
WHAT YOU WILL GET
A brand which is easy to remember through a consistent and expressive personality and visual language.
WHY IS IT IMPORTANT
To choose your brand, people need to remember it. Creative expressions of the brand allow you to create memory structures in your audience’s mind through consistent repetition.
WORKING PROCESS
Define how you will speak, look, and act as your brand shows up in the world. Develop a unique and distinctive voice and visual language, ensure you have consistent brand assets that makes your audience remember and choose you, every time.
Steps include
Brand Story
Personality, voice and tone
Naming and logo
Visual identity
Brand assets and expressions
03 communication
BE EFFECTIVE
WHAT YOU WILL GET
A brand that is intentional and goal-driven in its actions, messages and communications.
WHY IS IT IMPORTANT
Audiences need to be guided towards the action you want them to take through a process, step by step. Marketing communication strategies ensure you encourage the right audience actions to drive your business results.
WORKING PROCESS
Decide how your communications and brand activities map to your business goals. Develop a plan to make your audience go from strangers to loyal customers. Organize where your brand messages will live, what you will say, and how you will say it.
Steps include
Goals, KPIs and marketing funnel
Audience segmentation
Messaging architecture and blueprint
Channel Ecosystem
Social media and website
Frequently-faced challenges
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The internet is full of too much incorrect or confusing content. Brand marketing strategy should be simple if done right. I help simplify the complex and outline key steps to build a successful brand and business that anyone can use.
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As a solopreneur, early growth stage founder, or creator, you cannot pay agency fees and nor do you need them. I provide simple to use tools, frameworks, and offer affordable consultation services to get you started.
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My passion and specialty lies in partnering with conscious creators, companies in the business of doing good, and those contributing to our collective shift of consciousness.
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My philosophy is that the two are symbiotic, if harnessed the right way. You cannot run a business just on the power of your mission, and a business without one is soulless . Together, they are unstoppable.
